[Plura-list] Too big to care
Cory Doctorow
doctorow at craphound.com
Thu Apr 4 09:22:17 EDT 2024
Read today's issue online at: https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/
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I'm on tour with my new, nationally bestselling novel *The Bezzle*! Catch me in Boston with Randall "XKCD" Munrow (Apr 11), then Providence (Apr 12) and beyond!
https://pluralistic.net/2024/02/16/narrative-capitalism/#bezzle-tour
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Today's links
* Too big to care: Enshittification is a choice.
* Hey look at this: Delights to delectate.
* This day in history: 2009, 2014, 2019, 2023
* Upcoming appearances: Where to find me.
* Recent appearances: Where I've been.
* Latest books: You keep readin' em, I'll keep writin' 'em.
* Upcoming books: Like I said, I'll keep writin' 'em.
* Colophon: All the rest.
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👼🏼 Too big to care
Remember the first time you used Google search? It was like magic. After years of progressively worsening search quality from Altavista and Yahoo, Google was literally stunning, a gateway to the very best things on the internet.
Today, Google has a 90% search market-share. They got it the hard way: they cheated. Google spends tens of billions of dollars on payola in order to ensure that they are the default search engine behind *every* search box you encounter on every device, every service and every website:
https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics
Not coincidentally, Google's search is getting progressively, monotonically worse. It is a cesspool of botshit, spam, scams, and nonsense. Important resources that I never bothered to bookmark because I could find them with a quick Google search no longer show up in the first *ten* screens of results:
https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task
Even after all that payola, Google is still absurdly profitable. They have so much money, they were able to do a *$80 billion* stock buyback. Just a few months later, Google fired 12,000 skilled technical workers. Essentially, Google is saying that they don't need to spend money on quality, because we're all locked into using Google search. It's cheaper to buy the default search box everywhere in the world than it is to make a product that is so good that even if we tried another search engine, we'd still prefer Google.
This is enshittification. Google is shifting value away from end users (searchers) and business customers (advertisers, publishers and merchants) to itself:
https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#apor-locksmith
And here's the thing: there are search engines out there that are *so good* that if you just try them, you'll get that same feeling you got the first time you tried Google.
When I was in Tucson last month on my book-tour for my new novel *The Bezzle*, I crashed with my pals Patrick and Teresa Nielsen Hayden. I've know them since I was a teenager (Patrick is my editor).
We were sitting in his living room on our laptops - just like old times! - and Patrick asked me if I'd tried Kagi, a new search-engine.
Teresa chimed in, extolling the advanced search features, the "lenses" that surfaced specific kinds of resources on the web.
I hadn't even heard of Kagi, but the Nielsen Haydens are among the most effective researchers I know - both in their professional editorial lives and in their many obsessive hobbies. If it was good enough for them...
I tried it. It was *magic*.
No, seriously. All those things Google couldn't find anymore? Top of the search pile. Queries that generated *pages* of spam in Google results? Fucking *pristine* on Kagi - the right answers, over and over again.
That was *before* I started playing with Kagi's lenses and other bells and whistles, which elevated the search experience from "magic" to *sorcerous*.
The catch is that Kagi costs money - after 100 queries, they want you to cough up $10/month ($14 for a couple or $20 for a family with up to six accounts, and some kid-specific features):
https://kagi.com/settings?p=billing_plan&plan=family
I immediately bought a family plan. I've been using it for a month. I've basically stopped using Google search altogether.
Kagi just let me get a lot more done, and I assumed that they were some kind of wildly capitalized startup that was running their own crawl and and their own data-centers. But this morning, I read Jason Koebler's *404 Media* report on his own experiences using it:
https://www.404media.co/friendship-ended-with-google-now-kagi-is-my-best-friend/
Koebler's piece contained a key detail that I'd somehow missed:
> When you search on Kagi, the service makes a series of “anonymized API calls to traditional search indexes like Google, Yandex, Mojeek, and Brave,” as well as a handful of other specialized search engines, Wikimedia Commons, Flickr, etc. Kagi then combines this with its own web index and news index (for news searches) to build the results pages that you see. So, essentially, you are getting some mix of Google search results combined with results from other indexes.
In other words: *Kagi is a heavily customized, anonymized front-end to Google*.
The implications of this are *stunning*. It means that Google's enshittified search-results are a *choice*. Those ad-strewn, sub-Altavista, spam-drowned search pages are *a feature*, not a bug. Google *prefers* those results to Kagi, because Google makes more money out of shit than they would out of delivering a good product:
https://www.theverge.com/2024/4/2/24117976/best-printer-2024-home-use-office-use-labels-school-homework
No *wonder* Google spends a whole-ass Twitter *every year* to make sure you never try a rival search engine. Bottom line: they ran the numbers and figured out their most profitable course of action is to enshittify their flagship product and bribe their "competitors" like Apple and Samsung so that you never try another search engine and have another one of those *magic* moments that sent all those Jeeves-askin' Yahooers to Google a quarter-century ago.
One of my favorite TV comedy bits is Lily Tomlin as Ernestine the AT&T operator; Tomlin would do these pitches for the Bell System and end every ad with "We don't care. We don't have to. We're the phone company":
https://snltranscripts.jt.org/76/76aphonecompany.phtml
Speaking of TV comedy: this week saw FTC chair Lina Khan appear on *The Daily Show* with Jon Stewart. It was *amazing*:
https://www.youtube.com/watch?v=oaDTiWaYfcM
The coverage of Khan's appearance has focused on Stewart's revelation that when he was doing a show on Apple TV, the company prohibited him from interviewing her (presumably because of her hostility to tech monopolies):
https://www.thebignewsletter.com/p/apple-got-caught-censoring-its-own
But for me, the big moment came when Khan described tech monopolists as "too big to care."
What a phrase!
Since the subprime crisis, we're all familiar with businesses being "too big to fail" and "too big to jail." But "too big to *care*?" Oof, that got me *right in the feels*.
Because that's what it feels like to use enshittified Google. That's what it feels like to discover that Kagi - the good search engine - is mostly Google with the weights adjusted to serve users, not shareholders.
Google used to care. They cared because they were worried about competitors and regulators. They cared because their workers *made* them care:
https://www.vox.com/future-perfect/2019/4/4/18295933/google-cancels-ai-ethics-board
Google doesn't care anymore. They don't have to. They're the search company.
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👼🏼 Hey look at this
* The Retraction Watch Mass Resignations List https://retractionwatch.com/the-retraction-watch-mass-resignations-list/ (h/t Gregory Charlin)
* I am the Comic / Comic Book Walk https://www.kickstarter.com/projects/cecilseaskull/i-am-the-comic-comic-book-walk
* Capitalists Hate Capitalism https://locusmag.com/2024/03/cory-doctorow-capitalists-hate-capitalism/
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👼🏼 This day in history
#15yrsago Why URL shorteners suck https://joshua.schachter.org/2009/04/on-url-shorteners
#15yrsago Heinlein’s house for sale https://web.archive.org/web/20090406105617/https://mcginnis.com/listings/detail.php?lid=41846127&limit=0&offset=0&aid=005900204&oid=005900002&temp=1057&aname=Sharon+Roland&aimg=1&chome=1&agent_hasfeat=2&&posc=6&post=10&cfq=elegant%3Dyes%26property_category%3D1%26county%3D41%26aid%3D005900204%26oid%3D005900002%26temp%3D1057%26aname%3DSharon%2BRoland%26aimg%3D1%26chome%3D1%26agent_hasfeat%3D2%26SRSearchDate%3D1238781456%26SRRecordCount%3D10%26SRPage%3D1%26SRPageCount%3D1%26SRPageLinks%3D6
#15yrsago Game industry exec celebrates 60+ hour work-weeks https://web.archive.org/web/20090405131359/playthisthing.com/mothers-dont-let-your-children-grow-be-game-developers
#15yrsago Nine year old’s survey project excluded from school because he learned some people don’t think of themselves as male or female https://thefourthvine.livejournal.com/102417.html
#15yrsago Help save Bruce Sterling and Jasmina Tesanovic from US immigration hell! https://web.archive.org/web/20090405213303/http://blog.wired.com/sterling/2009/04/bruce-sterling.html
#15yrsago Pneumatic tube-based systems — the real series of tubes https://www.youtube.com/watch?v=MvSeL_LfdbA
#15yrsago Berlusconi declares war on the press https://www.repubblica.it/2009/04/sezioni/esteri/nato-strasburgo/calunnia-tv/calunnia-tv.html
#10yrsago Private equity, an infection that is eating the world https://web.archive.org/web/20140330004925/https://www.ericgarland.co/2014/03/29/parasite-economy/
#10yrsago UK Tories call for a national of slaves https://www.antipope.org/charlie/blog-static/2014/04/a-nation-of-slaves.html
#10yrsago Daniel Ellsberg to keynote HOPE X in NYC this summer https://www.2600.com/content/daniel-ellsberg-keynote-hope-x
#10yrsago Yahoo beefs up security in two meaningful and important ways https://www.eff.org/deeplinks/2014/04/yahoo-protects-users-lots-more-encryption
#10yrsago The Gettysburg Address: A Graphic Adaptation, a nuanced and moving history of race, slavery and the Civil War https://memex.craphound.com/2014/04/04/the-gettysburg-address-a-graphic-adaptation-a-nuanced-and-moving-history-of-race-slavery-and-the-civil-war/
#10yrsago Britain is turning into a country that can’t tell its terrorists from its journalists https://memex.craphound.com/2014/04/03/britain-is-turning-into-a-country-that-cant-tell-its-terrorists-from-its-journalists/
#10yrsago Stop-and-frisk as the most visible element of deep, violent official American racism https://www.theatlantic.com/national/archive/2014/04/what-i-learned-about-stop-and-frisk-from-watching-my-black-son/359962/
#10yrsago David “Debt” Graeber evicted, implicates NYPD intelligence, claims revenge-harassment for OWS participation http://nielsenhayden.com/makinglight/archives/015820.html
#10yrsago Open net gets a huge boost in the EU: net neutrality and no roaming fees https://web.archive.org/web/20140405234420/http://www.marietjeschaake.eu/2014/04/mep-european-parliament-supports-proposal-schaake-to-enshrine-net-neutrality-in-european-law/
#10yrsago Cats of Tanglewood Forest: illustrated modern folktale from Charles de Lint and Charles Vess https://memex.craphound.com/2014/04/03/cats-of-tanglewood-forest-illustrated-modern-folktale-from-charles-de-lint-and-charles-vess/
#10yrsago House Science Committee: a parliament of Creationists, Climate Deniers (and dunces) https://www.scientificamerican.com/blog/the-curious-wavefunction/the-house-of-representatives-committee-on-science-is-turning-into-a-national-embarrassment/
#10yrsago Big Data has big problems https://www.ft.com/content/21a6e7d8-b479-11e3-a09a-00144feabdc0
#5yrsago 540 million Facebook users’ data exposed by third party developers https://www.upguard.com/breaches/facebook-user-data-leak
#5yrsago Elizabeth Warren proposes holding execs criminally liable for scams and data breaches https://www.washingtonpost.com/opinions/elizabeth-warren-its-time-to-scare-corporate-america-straight/2019/04/02/ca464ab0-5559-11e9-8ef3-fbd41a2ce4d5_story.html
#5yrsago How EFF’s Eva Galperin plans to destroy the stalkerware industry https://www.wired.com/story/eva-galperin-stalkerware-kaspersky-antivirus/
#5yrsago After years of insisting that DRM in HTML wouldn’t block open source implementations, Google says it won’t support open source implementations https://memex.craphound.com/2019/04/03/after-years-of-insisting-that-drm-in-html-wouldnt-block-open-source-implementations-google-says-it-wont-support-open-source-implementations/
#5yrsago After months of insisting that #Article13 doesn’t require filters, top EU Commissioner says “Article 13 requires filters” https://memex.craphound.com/2019/04/03/after-months-of-insisting-that-article13-doesnt-require-filters-top-eu-commissioner-says-article-13-requires-filters/
#5yrsago Notices at Intel press event seem to say attending photographers must assign copyright to all pictures and videos to the company? https://web.archive.org/web/20200616222543/http://mitchwagner.com/2019/04/02/video-consent-notice-posted-discreetly-in-a-couple-of-places-on-the-walls-at-the-intel-press-analyst-event-today/
#5yrsago Patagonia tells banks and oil companies that they can no longer buy co-branded vests https://www.buzzfeednews.com/article/katienotopoulos/patagonia-power-vest-policy-change
#5yrsago Talking about Radicalized with the CBC: Privilege, atavism, techno-realism and seizing the means of information https://www.cbc.ca/books/cory-doctorow-on-radicalized-the-problem-with-superheroes-and-writing-speculative-fiction-in-a-jaded-world-1.5080939
#5yrsago News organizations have all but abandoned their archives https://memex.craphound.com/2019/04/04/news-organizations-have-all-but-abandoned-their-archives/
#5yrsago After Christchurch shooting, Australia doubles down on being stampeded into catastrophically stupid tech laws https://memex.craphound.com/2019/04/04/after-christchurch-shooting-australia-doubles-down-on-being-stampeded-into-catastrophically-stupid-tech-laws/
#5yrsago A rapidly proliferating software license bars use by companies with poor labor practices https://www.wired.com/story/how-github-helping-overworked-chinese-programmers/
#5yrsago “Open source” companies are playing games with licensing to sneak in proprietary code, freeze out competitors, fight enclosure https://www.scalevp.com/insights/making-sense-of-a-crazy-year-in-open-source/
#5yrsago Fear that far-right terrorists will stage attacks if Brexit is canceled https://theintercept.com/2019/04/04/specter-far-right-violence-haunts-brexit-britain/
#1yrago Elizabeth Warren on weaponized budget models https://pluralistic.net/2023/04/04/cbo-says-no/#wealth-tax
#1yrago The problem with economic models https://pluralistic.net/2023/04/03/all-models-are-wrong/#some-are-useful
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👼🏼 Upcoming appearances
* Computer Pasts/Computer Futures (NYU/virtual), Apr 4
https://steinhardt.nyu.edu/events/deans-public-square-series-computer-pasts-computer-futures
* The Bezzle at Harvard Berkman-Klein Center, with Randall Munroe, (Boston), Apr 11
https://cyber.harvard.edu/events/enshittification
* RISD Debates in AI (Providence), Apr 12
https://involved.risd.edu/event/9777963
* The Bezzle at Anderson's Books (Chicago), Apr 17
https://www.andersonsbookshop.com/event/cory-doctorow-1
* Torino Biennale Tecnologia (Apr 19-21)
https://www.turismotorino.org/en/experiences/events/biennale-tecnologia
* Canadian Centre for Policy Alternatives (Winnipeg), May 2
https://www.eventbrite.ca/e/cory-doctorow-tickets-798820071337?aff=oddtdtcreator
* Tartu Prima Vista Literary Festival (May 5-11)
https://tartu2024.ee/en/kirjandusfestival/
* Tim O’Reilly and Cory Doctorow on “Enshittification” and the Future of AI (May 14)
https://www.oreilly.com/live-events/tim-oreilly-and-cory-doctorow-on-enshittification-and-the-future-of-ai/0642572001651/
* Media Ecology Association keynote, Jun 6-9 (Amherst, NY)
https://media-ecology.org/convention
* American Association of Law Libraries keynote, (Chicago), Jul 21
https://www.aallnet.org/conference/agenda/keynote-speaker/
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👼🏼 Recent appearances
* The Scam Economy (Lost Dollar Business Club)
https://www.youtube.com/watch?v=SChg9ZiY_bk
* Private Prisons, Finance Ghouls and The Bezzle (It Could Happen Here)
https://www.iheart.com/podcast/105-it-could-happen-here-30717896/episode/private-prisons-finance-ghouls-and-the-161844728/
* Cory Doctorow’s new tech crime thriller takes us back to the days of Yahoo! (Betakit)
https://betakit.com/cory-doctorow-the-bezzle-betakit-podcast/
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👼🏼 Latest books
* The Bezzle: a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (the-bezzle.org). Signed, personalized copies at Dark Delicacies (https://www.darkdel.com/store/p3062/Available_Feb_20th%3A_The_Bezzle_HB.html#/).
* "The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org). Signed, personalized copies at Dark Delicacies (https://www.darkdel.com/store/p3007/Pre-Order_Signed_Copies%3A_The_Lost_Cause_HB.html#/)
* "The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
* "Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com. Signed copies at Dark Delicacies (US): and Forbidden Planet (UK): https://forbiddenplanet.com/385004-red-team-blues-signed-edition-hardcover/.
* "Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
* "Attack Surface": The third Little Brother novel, a standalone technothriller for adults. The *Washington Post* called it "a political cyberthriller, vigorous, bold and savvy about the limits of revolution and resistance." Order signed, personalized copies from Dark Delicacies https://www.darkdel.com/store/p1840/Available_Now%3A_Attack_Surface.html
* "How to Destroy Surveillance Capitalism": an anti-monopoly pamphlet analyzing the true harms of surveillance capitalism and proposing a solution. https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59?sk=f6cd10e54e20a07d4c6d0f3ac011af6b) (signed copies: https://www.darkdel.com/store/p2024/Available_Now%3A__How_to_Destroy_Surveillance_Capitalism.html)
* "Little Brother/Homeland": A reissue omnibus edition with a new introduction by Edward Snowden: https://us.macmillan.com/books/9781250774583; personalized/signed copies here: https://www.darkdel.com/store/p1750/July%3A__Little_Brother_%26_Homeland.html
* "Poesy the Monster Slayer" a picture book about monsters, bedtime, gender, and kicking ass. Order here: https://us.macmillan.com/books/9781626723627. Get a personalized, signed copy here: https://www.darkdel.com/store/p2682/Corey_Doctorow%3A_Poesy_the_Monster_Slayer_HB.html#/.
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👼🏼 Upcoming books
* Picks and Shovels: a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books, February 2025
* Unauthorized Bread: a graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2025
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👼🏼 Colophon
Today's top sources:
Currently writing:
* A Little Brother short story about DIY insulin PLANNING
* Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. FORTHCOMING TOR BOOKS JAN 2025
* Vigilant, Little Brother short story about remote invigilation. FORTHCOMING ON TOR.COM
* Spill, a Little Brother short story about pipeline protests. FORTHCOMING ON TOR.COM
Latest podcast:
Subprime gadgets https://craphound.com/news/2024/03/31/subprime-gadgets/
This work - excluding any serialized fiction - is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.
https://creativecommons.org/licenses/by/4.0/
Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.
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"*When life gives you SARS, you make sarsaparilla*" -Joey "Accordion Guy" DeVilla
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