[Plura-list] Inflation or price-gouging?

Cory Doctorow doctorow at craphound.com
Sat Nov 20 11:15:59 EST 2021

Read today's issue online at: https://pluralistic.net/2021/11/20/quiet-part-out-loud/


I'm going overseas for work on Dec 7, which means time to order signed/personalized copies of my books from Dark Delicacies is running out!

Attack Surface:

Little Brother/Homeland:

How to Destroy Surveillance Capitalism:

Poesy the Monster Slayer:


Today's links

* Inflation or price-gouging?: Big business loves inflation talk.

* This day in history: 2006, 2020

* Colophon: Recent publications, upcoming/recent appearances, current writing projects, current reading


♨️ Inflation or price-gouging?

You can't turn around these days without bumping into scary inflation talk, and with good reason: asset bubbles, supply chain shocks and energy geopolitics are on their way to wiping out most or all of the wage gains eked out by low-waged workers during the pandemic's labor shortage.

The underlying message of this scare-talk is that we've been too generous with "essential workers," by allowing them to inch a little closer to a living wage, and now it's time to roll that back, for their own good. What's the point of making $0.50/h more if it costs you $1/h more just to eat, sleep and breathe?


The last time this happened, finance ghouls like Larry Summers made the call to sacrifice Americans' savings and homes to keep the finance sector fat an happy. Today, he's a major player in the Manchin Synematic Universe, insisting that we can't save the planet or the people who do the essential work of keeping us alive. No one should listen to anything Larry Summers says. To (mis)quote Mary McCarthy, "Every word he writes is a lie, including 'and' and 'the'."

And yet, prices *are* going up, and people *are* feeling the pain. If it's not being caused by giving essential workers a minuscule raise after 40 years of wage-stagnation, what's really going on?

In a word: Profiteering. Giant companies are hiking prices because they know that they have a monopoly, and because they know that their customers will accept higher prices because "everyone knows we have an inflation problem."

That's not a conspiracy theory. Corporate execs are bragging about this stuff on their earnings calls, as Dominick Reuter and Andy Kiersz write for Insider.


Colgate-Palmolive CEO Noel Wallace: "What we are very good at is pricing. Whether it’s foreign exchange inflation or raw and packing material inflation, we have found ways over time to recover that in our margin line."


"Good at pricing" is my new favorite euphemism for profiteering.

Unilever CFO Graeme Pitkethly: "Consumer-facing price is the last lever we normally use to manage inflation. We find that taking several small price increases is more effective than one large price jump."


Unilever was already staggeringly profitable before the pandemic; it has *increased* its profits by 4-5% since.

Its archrival, Proctor and Gamble, has also figured out how to raise prices rather than taking a narrower margin, as CFO Andre Schulten puts it: "We have not seen any material reaction from consumers, so that makes us feel good about our relative position."

Retailers are getting in on the act. Kroger CFO Gary Millerchip: "We’ve been very comfortable with our ability to pass on the increases that we’ve seen at this point, and we would expect that to continue to be the case."


In other words, we don't face higher prices because of supply shocks or labor demands - supply shocks and labor demands are the pretense that corporate America is using to hike prices.

Corporate America has a lot of room to absorb prices; across the board, the historically unprecedented fat margins these firms extracted before the crisis have grown. Two thirds of US public companies have increased their profits since 2019. 100 of the top US companies have grown their profits by *50%*.

There's a simple reason companies are able to pass these price hikes onto us: they face no competition. Most industries are dominated by five or fewer companies:


As Reuter and Kiersz write, when an industry is dominated by just a few companies, they don't have to explicitly collude to prices - Coke and Pepsi don't need to meet in a smoke-filled room to coordinate their price-hikes. Their C-suites are filled with people who used to work for their arch-rivals. They see each other at dinner parties and weddings and funerals. They're executors of each others' estates and godparents to each others' kids.

A lot of people were horrified by the sight of all the tech leaders gathered around a table at the top of Trump Tower for a 2017 meeting and photo-op. They wanted to know why the leaders of these companies were all meeting with a racist compulsive liar and authoritarian like Trump.

Fair question, but if you want to ask a more important question, you should wonder how it is that *all the tech leaders fit around a single table*. Once an industry is concentrated enough that all its leaders will fit around a table, it's inevitable that they will gather around a table, somewhere.

We treat the leaders of these concentrated industries like they're archrivals, separated by unbridgeable gulfs. My grandmother used to say, "Does Macy's tell Gimbal's?" The implication being that these two bitter enemies couldn't even exchange a polite word, much less collude on a combined commercial strategy.

But then you get Sheryl Sandberg walking out of Google's executive row and into a top role at Facebook. If the storied rivalry between the ad-tech duopoly was real, that would be like the CEO of Perdue Farms quitting his job to run PETA. But no one batted an eye.

Or take the Disney-Fox merger. As I wrote in my July Locus column: "From their longstanding rivalry, you’d think they were the Montagues and Capulets, but if that’s so, then that means Rupert Murdoch and Bob Iger were Romeo and Juliet, star-crossed lovers whose desire for one another was so deep and sincere that they brought peace between their warring great houses."

"Or, you know, maybe it was all bullshit."


I know which one I believe.

Inflation scare-talk is a whip that corporations and corporate leaders use to justify falling wages, rising mortality, and the race to the bottom in public services. As Bernie Sanders said when he voted against giving the fraud-riddled, bloated US military another $778b in public money, no one talks about inflation or budget constraint when we're talking about the Pentagon's baby-killer budget.


To understand the real relationship between monetary policy, fiscal policy and inflation, you need to understand where money comes from (governments spend it into existence) and what taxes do (annihilate money to create fiscal space for public programs). Modern Monetary Theory, in other words.

One of the best MMT explainers is Stephanie Kelton, and she just did a *superb* hour-long podcast on this with Michael Moore:



♨️ This day in history

#15yrsago GeekCorps builds cantenna WiFi TV network in Mali https://web.archive.org/web/20061213100911/http://www.geekcorps.org/2006/11/the-geekcorps-cantv/

#1yrago Google's monopoly rigged the ad market https://pluralistic.net/2020/11/20/sovkitsch/#adtech

#1yrago We're already (badly) forgiving student debt https://pluralistic.net/2020/11/20/sovkitsch/#student-debt


♨️ Colophon

Today's top sources: Naked Capitalism (https://www.nakedcapitalism.com/).

Currently writing:

* Spill, a Little Brother short story about pipeline protests. Friday's progress: 262 words (31711 words total)

* Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. Yesterday's progress: 512 words (40907 words total).

* A Little Brother short story about remote invigilation.  PLANNING

* A nonfiction book about excessive buyer-power in the arts, co-written with Rebecca Giblin, "The Shakedown."  FINAL EDITS

* A post-GND utopian novel, "The Lost Cause."  FINISHED

* A cyberpunk noir thriller novel, "Red Team Blues."  FINISHED

Currently reading: Analogia by George Dyson.

Latest podcast: The Unimaginable (https://craphound.com/news/2021/11/15/the-unimaginable/)

Upcoming appearances:

* The Kids Are (Kinda) All Right (San Diego Comic-Con), Nov 28

* Internet Governance Forum (Warsaw), Dec 10

Recent appearances:

* Move Fast and Fix Things (Aaron Swartz Day)

* Tales From the Bridge:

* Seize the Means of Computation (Internet Archive):

Latest book:

* "Attack Surface": The third Little Brother novel, a standalone technothriller for adults. The *Washington Post* called it "a political cyberthriller, vigorous, bold and savvy about the limits of revolution and resistance." Order signed, personalized copies from Dark Delicacies https://www.darkdel.com/store/p1840/Available_Now%3A_Attack_Surface.html

* "How to Destroy Surveillance Capitalism": an anti-monopoly pamphlet analyzing the true harms of surveillance capitalism and proposing a solution. https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59 (print edition: https://bookshop.org/books/how-to-destroy-surveillance-capitalism/9781736205907) (signed copies: https://www.darkdel.com/store/p2024/Available_Now%3A__How_to_Destroy_Surveillance_Capitalism.html)

* "Little Brother/Homeland": A reissue omnibus edition with a new introduction by Edward Snowden: https://us.macmillan.com/books/9781250774583; personalized/signed copies here: https://www.darkdel.com/store/p1750/July%3A__Little_Brother_%26_Homeland.html

* "Poesy the Monster Slayer" a picture book about monsters, bedtime, gender, and kicking ass. Order here: https://us.macmillan.com/books/9781626723627. Get a personalized, signed copy here: https://www.darkdel.com/store/p1562/_Poesy_the_Monster_Slayer.html.

Upcoming books:

* The Shakedown, with Rebecca Giblin, nonfiction/business/politics, Beacon Press 2022

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