[Plura-list] Twitch does a chokepoint capitalism
doctorow at craphound.com
Thu Sep 22 11:12:50 EDT 2022
Read today's issue online at: https://pluralistic.net/2022/09/22/amazon-vs-amazon/
New York City! I'm in town this week with "Chokepoint Capitalism," Rebecca Giblin's and my latest book! See us Friday at NYU!
All this week, I'll be at Unfinished Live: https://live.unfinished.com/
More cities here: https://chokepointcapitalism.com/
If you can't make it to a tour-stop and want a signed, personalized copy shipped to your door, our friends at Folio Books have you covered:
* Twitch does a chokepoint capitalism: "Amazon is charging Amazon so much money to run the business via Amazon that it has no choice but to take more money from streamers."
* Hey look at this: Delights to delectate.
* This day in history: 2007, 2012, 2017, 2021.
* Colophon: Recent publications, upcoming/recent appearances, current writing projects, current reading
🐡 Twitch does a chokepoint capitalism
When Amazon bought Twitch, the story was that the new conglomerate would be more efficient and that would benefit everyone - streamers *and* audiences. That's the story we hear about every anticompetitive merger, and it's always a lie.
One major efficiency that the Amazon-Twitch merger was supposed to produce? Lower bandwidth costs. That's one of the largest expenses associated with running a streaming service, after all, and Amazon Web Services is the 800lb gorilla of cloud computing. They've bought or built tons of infrastructure, and even for parts of the stack they don't own, they are so big they can demand preferential treatment.
Hypothetically, cheaper bandwidth leaves more money on the table for the creative workers whose labor generates Twitch's revenue, but that's not how it's played out. In incredible blog post explaining why Twitch is unilaterally canceling its highest-tier royalties, company president Dan Clancy blames the change on the cost of bandwidth:
With most streamers, Twitch takes half the money they earn. That's a big chunk, which Clancy justifies by citing "continuous investments in the products and people that make your growth possible." He describes some new features that have increased the revenue per audience member since Amazon's 2014 acquisition of Twitch.
But for Twitch's most valuable streamers - the ones it courted most aggressively - there's a better revenue split: 70/30 (the worker gets 70%, while Amazon takes 30%). These are the deals that Clancy is unilaterally cancelling.
Clancy says it's not fair that the company's favored streamers should be earning more than the majority of streamers, which is a pretty good point. What he doesn't explain is why the solution to that unfairness isn't to just give *all* the streamers a 70/30 split - especially in light of all the new revenue he boasts about.
After all, nearly all of Twitch's costs are fixed - adding a new monetization feature costs the same whether there are a million Twitch streamers or just two of them. That means that *every* streamer boosts the dividends from new monetization features.
The major *variable* cost for Twitch - the cost that changes based on the number of streamers on the service - is bandwidth, which may be why Clancy blames the clawback on it. But this is weird. As Sam Biddle wrote, "Amazon is charging Amazon so much money to run the business via Amazon that it has no choice but to take more money from streamers."
It's not a very plausible explanation, especially when there's a far simpler one sitting right there: Amazon is cutting the wages of its workers because it *can*. The streaming industry is highly concentrated, and Amazon is the largest player. It's where audiences go to get their streams, so streamers who want to address that audience need to submit to whatever terms Amazon imposes. Whatever negotiating leverage creators were able to exert at the start of their tenure on Twitch has been incinerated by the growth of Amazon's market-share, and so Amazon has torn up its contracts and handed those creators new ones.
There's a name for an economic arrangement where there are just a few buyers, and they put the squeeze on sellers: a #monopsony. In the economic literature, monopsonies are considered especially dangerous because they are able to extract concessions from their suppliers far more easily than *monopolies* (concentrated sellers) can from their customers. Monoposonists who represent just 10 percent of their sellers' business can start turning the screw.
Amazon's pretty frank about this. In its own investor presentations, it describes its "flywheel": bring in customers by subsidizing below-cost prices, lock those customers in with Prime, then extract price concessions from businesses that have to use its platform to reach those locked-in customers:
This flywheel is at the center of California's antitrust case against Amazon, where Attorney General Rob Bonta argues that the company claims so much of its sellers' revenues that they have no choice but to raise prices, and that those higher prices spill over to *all* retailers, thanks to Amazon's "most favored nation" contracts:
For 40 years, the entertainment industry has grown ever larger and more profitable, even as the share of those profits going to artists has fallen and fallen. To solve this, legislatures have granted creators more copyrights - longer terms, lower barriers to enforcement, higher penalties for violations - and yet, the problem has only worsened.
There's a reason for that: the major factor in suppressing creative workers' wages isn't copyright infringement, it's *monopsony*. With four major publishers, three studios, three labels, one trade book distributor, one cinema chain, etc, there are innumerable chokepoints between creators and artists where giant companies can simply demand that creators hand over whatever copyrights they've been given, along with the lion's share of the revenue those copyrights generate.
That's the thesis of "Chokepoint Capitalism: How Big Tech and Big Content Captured Creative Labor Markets and How We'll Win Them Back," a new book that Rebecca Giblin and have coming out on Sept 27 from Beacon Press:
Our book is split into two parts. In the first half, we unpick a representative sample of the scammy accounting practices and shade contracting terms that different tech and entertainment giants use to screw creative workers, from ad-tech to Spotify to DRM-based lock-in to the unbelievably crooked "packaging fees" that prompted every Hollywood screenwriter to fire their agents on the same day and embark on a grueling two-year strike:
In the second half, we address ourselves to detailed, shovel-ready, technical proposals to put the brakes on those anticompetitive flywheels and put groceries in creative workers' fridges; proposals like declaring NDAs over accounting fraud unenforceable in California, Washington and NY, the three states where most creative contracts are signed:
This half of the book is devoted to *structural* changes, because market concentration is a *structural* problem. As we see with Twitch, even if you're the kind of streaming superstar who can demand a 70/30 split at the outset, the *instant* a company's market share lets it demand a worse deal for you, you will lose your premium.
One of the best moments in the development of this book was when an editor rejected it, saying he liked it a lot but was disappointed that all our remedies were about structural change, not actions individual fans and creators could take on their own. We were like, "He's so close to getting it!"
Just like you can't recycle your way out of the climate emergency or shop your way out of a monopoly, you can't individually bargain your way out of a buyer's market for your labor. This is a lesson that the labor movement learned a *long-ass* time ago, but 40 years of neoliberal brainwashing has left many of us unable to imagine that we'd act as a *movement*, rather than as a bunch of individuals.
But you know who hasn't forgotten that lesson? The buyers for our labor - and for all labor. Everywhere we see private equity financiers buying up companies, loading them with debt, and paying themselves stiff "management fees", the first casualties are the workers in those companies.
But after the workers are screwed over by monopsony, the new owners start to use their monopoly power against their customers - think of how Amazon used its investors' cash to subsidize the price of goods, locking in customers, then charging its suppliers such high fees that they had to raise prices.
The last chapter of *Chokepoint Capitalism* describes how the plight of creative workers is part of a cross-industry sickness, where concentrated buyer power for labor hurts all kinds of workers. Creative workers are very vulnerable to this because people make art because they can't help themselves, which means that companies can offer the most abusive contracts and still get takers ("What, and quit show-business?").
But there are many such professions. Workers in the "caring industries," such as healthcare, show up for their patients, even when their bosses are driving them into the poorhouse. That's partly why private equity is so obsessed with buying up and merging hospitals - they know they can cut pay for healthcare workers and many of them will still report for work:
Rebecca and I are on the road with the book right now. We're presenting it in New York City this Friday at 7PM, hosted by the NYU Engelberg Center and Nilay Patel:
And on Sunday afternoon, Joseph Menn and the San Francisco Public Library will host us in the Koret Auditorium:
On Sept 27, we'll be at Beverly Hills Public Library, where David A Goodman - who led the Hollywood writers' strike - will host us at an event jointly presented with Book Soup:
I'll also be in Miami on Oct 12 at the great Books and Books in Coral Gables:
If you can't make any of those events and you'd like to pre-order a personalized, signed copy, the good folks at Folio Books have you covered:
🐡 Hey look at this
* America’s Open Wound https://edwardsnowden.substack.com/p/americas-open-wound
* Space-themed replacement keyboard keys https://www.etsy.com/listing/1005243836/interstellar-resin-keycap-interstellar (h/t Super Punch)
* The Blood Collages of John Bingley Garland (ca. 1850–60) https://publicdomainreview.org/collection/garland-blood-collages
🐡 This day in history
#15yrsago Ex-spook cult now running most of Russian politics https://www.wired.com/2007/09/russias-espiocr/
#15yrsago Why knockoffs are good for fashion https://www.newyorker.com/magazine/2007/09/24/the-piracy-paradox
#15yrsago Harvard Coop calls cops on students who wrote down textbook ISBNs https://web.archive.org/web/20071105192901/https://www.thecrimson.com/article.aspx?ref=519615
#15yrsago Pirate Bay suing major media companies for sabotage, based on MediaDefender leak https://tech.slashdot.org/story/07/09/22/1029248/the-pirate-bay-files-suit-against-big-media
#10yrsago The Kairos Mechanism: a half-sequel to The Bone Shaker https://memex.craphound.com/2012/09/22/the-kairos-mechanism-a-half-sequel-to-the-bone-shaker/
#10yrsago The WELL is bought by its users https://web.archive.org/web/20120922131232/https://www.well.com/media.html
#10yrsago 150 years of photos of American lesbians https://www.autostraddle.com/150-years-of-lesbians-144337/
#5yrsago Boring, complex and important: the deadly mix that blew up the open web https://www.wired.co.uk/article/w3c-eff-open-standards-web-cory-doctorow
#5yrsago If you freeze your credit, Experian will let crooks unfreeze it by ticking a box https://krebsonsecurity.com/2017/09/experian-site-can-give-anyone-your-credit-freeze-pin/
#5yrsago Republicans who support tuition-free state college outnumber opponents https://theintercept.com/2017/09/21/free-college-tuition-republicans-bernie-sanders/
#5yrsago Apple makes it harder to track you online, ad industry has an aneurysm https://www.eff.org/deeplinks/2017/09/apple-does-right-users-wrong-advertisers
#5yrsago Spain’s right-wing government orders brutal police crackdown on Catalan independence referendum https://www.independent.co.uk/news/world/europe/catalonia-independence-referendum-catalan-police-storm-ministries-arrested-josep-maria-jove-a7956581.html
#5yrsago On the road with America’s post-homed nomads https://lithub.com/life-on-the-road-and-in-a-walmart-parking-lot/
#5yrsago European Commission spent 360,000€ on a piracy study, then buried it because they didn’t like what it said https://felixreda.eu/2017/09/secret-copyright-infringement-study/
#5yrsago William Gibson interviewed: Archangel, the Jackpot, and the instantly commodifiable dreamtime of industrial societies https://memex.craphound.com/2017/09/22/william-gibson-interviewed-archangel-the-jackpot-and-the-instantly-commodifiable-dreamtime-of-industrial-societies/
#1yrago Facebook algorithm boosts pro-Facebook news https://pluralistic.net/2021/09/22/kropotkin-graeber/#zuckerveganism
#1yrago Mutual Aid and David Graeber: A new, illustrated edition of Kropotkin's masterpiece, with an introduction from the great, much-missed hero of Occupy https://pluralistic.net/2021/09/22/kropotkin-graeber/#against-just-so
#1yrago Gig workers around the globe: One disease, many pathologies https://pluralistic.net/2021/09/22/kropotkin-graeber/#an-injury-to-one
#1yrago The Framework is the most exciting laptop I've ever used https://pluralistic.net/2021/09/21/monica-byrne/#think-different
#1yrago Ignore career advice from established writers https://pluralistic.net/2021/09/21/monica-byrne/#pay-it-forward
#1yrago The Actual Star: Monica Byrne's millennium-spanning tour-de-force climate novel https://pluralistic.net/2021/09/21/monica-byrne/#like-its-3012
Today's top sources: If This Goes On (https://twitter.com/if_this_goes_on/).
* The Bezzle, a Martin Hench noir thriller novel about the prison-tech industry. Yesterday's progress: 513 words (42014 words total)
* The Internet Con: How to Seize the Means of Computation, a nonfiction book about interoperability for Verso. Yesterday's progress: 505 words (38440 words total)
* Picks and Shovels, a Martin Hench noir thriller about the heroic era of the PC. (92849 words total) - ON PAUSE
* A Little Brother short story about DIY insulin PLANNING
* Vigilant, Little Brother short story about remote invigilation. FIRST DRAFT COMPLETE, WAITING FOR EXPERT REVIEW
* Moral Hazard, a short story for MIT Tech Review's 12 Tomorrows. FIRST DRAFT COMPLETE, ACCEPTED FOR PUBLICATION
* Spill, a Little Brother short story about pipeline protests. FINAL DRAFT COMPLETE
* A post-GND utopian novel, "The Lost Cause." FINISHED
* A cyberpunk noir thriller novel, "Red Team Blues." FINISHED
Currently reading: Analogia by George Dyson.
Latest podcast: Sound Money https://craphound.com/news/2022/09/11/sound-money/
* Chokepoint Capitalism event, McNally Jackson (NYC), Sept 19, 7PM
* Unfinished Live (NYC), Sept 21-23
* Chokepoint Capitalism with Nilay Patel, NYU Law School (NYC) 9/23, 7PM
* Chokepoint Capitalism event, SFPL (San Francisco), Sept 25
* Chokepoint Capitalism event, Book Soup (LA), Sept 27
* Discussing "Adventure Capitalism" with Raymond Craib, Skylight Books (LA), Sept 29
* Regulating the Online Public Sphere: From Decentralized Networks to Public Regulation, Oct 3
* World Ethical Data Forum, Oct 26-28
* Arthur C Clarke Award (DC), Nov 16
* Billionaires As Policy Failure Factories (Macro N Cheese)
* Where’s My Privacy? (Where's My Jetpack)
* Launch for Motherboard's Terraform anthology
* "Attack Surface": The third Little Brother novel, a standalone technothriller for adults. The *Washington Post* called it "a political cyberthriller, vigorous, bold and savvy about the limits of revolution and resistance." Order signed, personalized copies from Dark Delicacies https://www.darkdel.com/store/p1840/Available_Now%3A_Attack_Surface.html
* "How to Destroy Surveillance Capitalism": an anti-monopoly pamphlet analyzing the true harms of surveillance capitalism and proposing a solution. https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59 (print edition: https://bookshop.org/books/how-to-destroy-surveillance-capitalism/9781736205907) (signed copies: https://www.darkdel.com/store/p2024/Available_Now%3A__How_to_Destroy_Surveillance_Capitalism.html)
* "Little Brother/Homeland": A reissue omnibus edition with a new introduction by Edward Snowden: https://us.macmillan.com/books/9781250774583; personalized/signed copies here: https://www.darkdel.com/store/p1750/July%3A__Little_Brother_%26_Homeland.html
* "Poesy the Monster Slayer" a picture book about monsters, bedtime, gender, and kicking ass. Order here: https://us.macmillan.com/books/9781626723627. Get a personalized, signed copy here: https://www.darkdel.com/store/p2682/Corey_Doctorow%3A_Poesy_the_Monster_Slayer_HB.html#/.
* Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin, nonfiction/business/politics, Beacon Press, September 2022
* Red Team Blues: "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books, April 2023
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