[Plura-list] No honor among (ad-tech) thieves

Mon May 25 03:49:37 EDT 2026

Read today's issue online at: https://pluralistic.net/2026/05/25/lying-spies/

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

My next book is *The Reverse Centaur's Guide to Life After AI*, out next month. Pre-order it now, including as a DRM-free audiobook or ebook, at my Kickstarter, and help me continue to prove that DRM-free isn't just the *right* way to reach an audience, it's also the *best* way to reach them:

https://www.kickstarter.com/projects/doctorow/the-reverse-centaurs-guide-to-life-after-ai

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

Today's links

* No honor among (ad-tech) thieves: Including "and" and "the."

* Hey look at this: Delights to delectate.

* Object permanence: Budweiser nunchuks; GOP vote-suppressor voted illegally; Airbnb enshittifies; Oculus enshittifies; Nintendo copyfrauds its fans; Meritocracy to eugenics pipeline; Ultima Online crisis management; SNES cartridge urinal; JJ Abrams x Axanar, "Sex Criminals"; Beating school filters for fun; Orphan works; Japanese ATM heist; How the Sacklers rigged the game.

* Upcoming appearances: London, Kansas City, LA, Menlo Park, Toronto, NYC, Edinburgh.

* Recent appearances: Where I've been.

* Latest books: You keep readin' em, I'll keep writin' 'em.

* Upcoming books: Like I said, I'll keep writin' 'em.

* Colophon: All the rest.

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 No honor among (ad-tech) thieves

It shouldn't come as a surprise to learn that a company that uses dishonest tactics to spy on you for profit will also use dishonest tactics to sell the resulting surveillance data.

The only reason this wouldn't be obvious is if you've fallen into the trap of thinking "if you're not paying for the product, you're the product." Companies that cheat when the opportunity arises will cheat *everyone*: customers, users, regulators, suppliers and employees. You're the product if the company can get away with making you the product:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

The digital surveillance swindle is a con from top to bottom: it's not just that they spy on you, it's also that they lie to you about how and why and where they spy on you and what happens to the data they swindle out of you. They're not just cheats, in other words - they're also *liars*.

Of course they're liars! If their terms of service were honest, they'd say something like, "By being desperate enough to use this product, you 'agree' that we're allowed to come over to your house and punch your grandmother, wear your underwear, make long-distance calls and eat all the food in your fridge."

So they lie like crazy. But they don't just lie to *us*: they lie to the people they sell our surveillance data to as well. Of course they do! Those people are the ones giving them the money! By tricking the people paying for the product, these surveillance swindlers can get them to pay more!

This is the basis of Tim Hwang's *essential* 2020 book *Subprime Attention Crisis*:

https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost

Core to Hwang's thesis is that these ads aren't just dangerous, they're also *ineffective*. The danger of these ads is the erosion of privacy and the mobilization of private data for state repression and fraud, but not particularly for persuasion. The idea that ad-tech companies have realized the ancient dream of building a mind-control ray via the novel technique of "hacking your dopamine loop" is a story that the ad-tech swindlers cooked up to *help them sell ads*:

https://pluralistic.net/2021/09/30/dont-believe-the-criti-hype/#ordinary-mediocrities

Critics who repeat these outlandish claims are helping these companies sell ads to credulous advertisers, who are getting robbed to the tune of hundreds of billions of dollars. This is the process that Lee Vinsel calls "criti-hype," which is when you "take the sensational claims of boosters and entrepreneurs, flip them, and start talking about 'risks'":

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

Criti-hype is satisfying because the hype itself is so fantastically overblown. These companies claim they're going to save/destroy/conquer the world, transform the very nature of humanity, etc, and so critics who repeat those claims (brackets derogatory) can style themselves as defenders of the world and humanity itself.

This is also a very *profitable* style of criticism: there's a huge commercial market for people who claim to be defending the world from conquest by evil dopamine-hacking sorcerers and/or superintelligent paperclip-maximizers that can chatbot you into killing yourself and/or voting for Trump (brackets derogatory).

The opposite of criti-hype is *materialistic* criticism, grounded in independently verifiable claims about how these scams work. To be a good tech critic, you need to start by assuming that a company that lies to its *users* about what it's doing is perfectly capable of lying to its *customers* and *investors* about what it's doing (that is, "even if you're paying for the product, you're still the product").

That's demonstrably, verifiably true of the commercial surveillance industry. Commercial spies lie to their customers *like crazy*, and always have. Think of the department store magnate John Wannamaker's famous quip that "half my advertising dollars are wasted, I just don't know which half." Man, did someone ever do a sell-job on old Wannamaker: imagine believing that *only half* of your advertising dollars are wasted. Today, thanks to creepy ad-tech analytics, we know that the true figure is around *99%*.

Hwang's book documents lots more ad-tech fraud that's every bit as audacious as the Wannamaker-era con-jobs. For example, there's the fact that when Procter and Gamble zeroed out its $200m/year surveillance advertising program, they saw a *zero* percent drop in sales because (to a first approximation) all $200m of that annual spend was disappearing down the fraud-hole.

There's been plenty more examples since, rivaling previous eras for audacity and outlandishness. In 2023, Mozilla Labs investigated the ways that modern cars spy on their drivers and concluded that, when it came to privacy, cars were "the worst product category" they had ever evaluated, and recommended that you not buy *any* of the cars currently offered for sale:

https://www.mozillafoundation.org/en/privacynotincluded/articles/its-official-cars-are-the-worst-product-category-we-have-ever-reviewed-for-privacy/

Mozilla's report investigated two things: which data your car was collecting and selling about you (lots) and what data your car company *claimed* it had collected about you and was offering for sale (*way, way more*).

For example, Nissan and Kia claimed that they had data about your sex life, a thing that cannot be reasonably inferred from the sensors in your car (unless you have a highly specific sex life). *Six* car companies claimed they had your genetic data (again, not a thing that any of the sensors in your car can know about).

What's more, all of these scams have only gotten worse in the intervening three years:

https://cleantechnica.com/2026/05/22/mozilla-foundation-condemns-data-collection-by-cars/

These companies are spying on you, *and* lying to *you* about how much they respect your privacy, *and* lying to their commercial customers about all the fiendish ways they've cooked up for *invading* your privacy.

Everyone in the ad-tech sector is lying to everyone else in the ad-tech sector, in other words. It's your basic hive of scum and villainy. Back in 2023, Cox Media - part of the sprawling media conglomerate that includes Cox Cable - told advertisers that they had a new product called "Active Listening" that recorded and transcribed all the conversations you have around your smart speakers, smart TVs, smart watches and phones:

https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/

It was a lie. There are plenty of ways that these devices spy on you, of course. Your smart TV is a cesspool of surveillance and data-exfiltration, but that data doesn't include your conversations:

https://pluralistic.net/2022/12/03/painful-burning-dribble/#law-of-intended-consequences

Same for your smart speaker, which not only gathers tons of information about you for sale and targeting, but also leaks your voice data all the time, whenever you utter any of its "trigger words," which include over 1,000 phrases that *sound* like its trigger words:

https://pluralistic.net/2020/07/02/big-river/#triggered

Cox, in other words, was running the same equal-opportunity scam that your auto-maker runs: deceiving you about how *little* data they were stealing from you, and deceiving their customers about how *much* data they were gathering on you.

That said, there *was* something remarkable and unique about Cox's fraud: because they were ripping off other (better-connected) fraudsters, their lies triggered an investigation by Donald Trump's FTC, who never met a scammer they wouldn't defend (from another scammer):

https://arstechnica.com/tech-policy/2026/05/marketer-that-claimed-it-could-tap-devices-for-ad-targeting-will-pay-880k-settlement/

Still, there are limits to this "honor among thieves" business. The settlement Trump's FTC extracted from Cox for lying to other liars is less than $1m - basically, change that Cox can find down the back of its sofa:

https://arstechnica.com/tech-policy/2026/05/marketer-that-claimed-it-could-tap-devices-for-ad-targeting-will-pay-880k-settlement/

Still, the Cox settlement is a great criti-hype object lesson, a reminder that these creepy, lying companies lie to *everyone*, including their customers, which means that even if you're paying for the product, *you're still the product.*

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Hey look at this

* Hating AI is good, actually https://www.thehandbasket.co/p/hating-ai-is-good-actually

* The Labour Party’s Main Problem Isn’t Losing Voters to Reform https://jacobin.com/2026/05/uk-elections-labour-reform-greens

* Flipper One — we need your help https://blog.flipper.net/flipper-one-we-need-your-help/

* London mayor Sadiq Khan blocks £50m Met police deal with Palantir https://www.theguardian.com/uk-news/2026/may/21/london-mayor-sadiq-khan-blocks-met-police-deal-with-palantir

* Do AI Risks Require Extraordinary Government Intervention? https://www.normaltech.ai/p/do-ai-risks-require-extraordinary?hide_intro_popup=true

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Object permanence

#25yrsago Best email disclaimer award https://web.archive.org/web/20010526174903/http://www.theregister.co.uk/content/35/19057.html

#25yrsago Kaycee hoax FAQ https://web.archive.org/web/20010629212706/https://rootnode.org/article.php?sid=26

#25yrsago Crisis management in Ultima Online https://web.archive.org/web/20010605015828/http://www.newyorker.com/FACT/

#25yrsago E3 is all softcore porn now https://web.archive.org/web/20010702122044/https://www.salon.com/tech/feature/2001/05/22/e3_2001/print.html

#25yrsago Canadian payphone infinite long distance glitch https://web.archive.org/web/20010608183145/https://www.wired.com/news/culture/0,1284,43967,00.html

#20yrsago Kids make a sport out of outsmarting school web-filters https://web.archive.org/web/20060821224237/http://news.com.com/Kids+outsmart+Web+filters/2009-1041-6062548.html

#20yrsago Orphan works legislation https://web.archive.org/web/20060531135239/http://www.copybites.com/2006/05/chairman_lamar_.html

#20yrsago U. Florida cops ask fiction writer for fingerprints, DNA https://memex.craphound.com/2006/05/22/u-florida-cops-ask-fiction-writer-for-fingerprints-dna/

#20yrsago HDMI, the Manchurian DRM – a Broadcast Flag dormant until 2010 https://web.archive.org/web/20060523193853/https://arstechnica.com/news.ars/post/20060521-6880.html

#15yrsago The Filter Bubble: how personalization changes society https://memex.craphound.com/2011/05/22/the-filter-bubble-how-personalization-changes-society/

#15yrsago Last decade’s English libel legal sharks poised to make a new fortune on stupid privacy lawsuits and superinjuctions https://memex.craphound.com/2011/05/22/last-decades-english-libel-legal-sharks-poised-to-make-a-new-fortune-on-stupid-privacy-lawsuits-and-superinjuctions/

#15yrsago RIAA boss takes home $3 mil+ https://lefsetz.com/wordpress/2011/05/21/another-member-of-the-overpaid/

#15yrsago Vindictive game company invites employees to pan reviewer’s novel after bad review https://maroonersrock.com/2011/05/conduit-2-developer-calls-for-internal-retaliation-against-author-of-negative-joystiq-review/

#15yrsago France lobbies G8 for Internet control and censorship https://www.laquadrature.net/en/2011/05/20/frances-g8-focuses-on-control-and-restrictions-to-online-freedoms/

#15yrsago Budweiser nunchuks: American Ninja https://web.archive.org/web/20110701153712/http://www.todayandtomorrow.net/2011/05/19/american-ninja/

#15yrsago GOP legislative aide works on punitive voter ID bill, boasts of illegally voting in another district https://web.archive.org/web/20110522014606/http://host.madison.com/wsj/news/local/govt-and-politics/elections/article_ede5d49e-8272-11e0-a6e0-001cc4c03286.html

#15yrsago Raising a kid without disclosing their sex https://web.archive.org/web/20110523180952/http://www.parentcentral.ca/parent/babiespregnancy/babies/article/995112--parents-keep-child-s-gender-secret

#15yrsago Byron Sonne: Canadian security geek jailed for taunting G20 security theatre https://web.archive.org/web/20110518195236/http://www.torontolife.com/daily/informer/from-print-edition-informer/2011/05/03/how-byron-sonne’s-obsessions-with-the-g20-security-apparatus-cost-him-everything/

#15yrsago HOWTO make a SNES cartridge urinal https://blog.pricecharting.com/2011/05/how-to-build-video-game-urinal.html

#15yrsago German police raid German Pirate Party’s servers two days before election https://web.archive.org/web/20120516010632/https://arstechnica.com/tech-policy/2011/05/german-police-seize-pirate-party-servers-looking-at-anons-toolkit/

#10yrsago JJ Abrams urges Paramount to drop its lawsuit over fan Star Trek movie https://web.archive.org/web/20160522121940/https://deadline.com/2016/05/star-trek-axanar-lawsuit-ending-jj-abrams-paramount-1201760721/

#10yrsago Pat Buchanan on the Republican Party’s historical opposition to free trade deals https://web.archive.org/web/20160521162845/http://www.theamericanconservative.com/buchanan/free-trade-vs-the-republican-party/

#10yrsago United offered men-only “executive” flights until 1970 https://viewfromthewing.com/united-airlines-men-only-executive-service/

#10yrsago Elderly man kills wife because they couldn’t afford her medicine https://www.nytimes.com/2016/05/20/us/florida-man-says-he-killed-sick-wife-because-he-couldnt-afford-her-medicine-sheriffs-say.html?_r=0

#10yrsago Sex Criminals: Robin Hood bank robbers who can stop time when they orgasm https://memex.craphound.com/2016/05/21/sex-criminals-robin-hood-bank-robbers-who-can-stop-time-when-they-orgasm/

#10yrsago Airbnb stealth-updates terms of service, says it’s not an insurer and requires binding arbitration https://memex.craphound.com/2016/05/20/airbnb-stealth-updates-terms-of-service-says-its-not-an-insurer-and-requires-binding-arbitration/

#10yrsago Oculus breaks promise, uses DRM to kill app that let you switch VR systems https://web.archive.org/web/20160520161939/https://motherboard.vice.com/read/new-oculus-drm-cross-platform

#10yrsago Nintendo claims ownership over fans’ Minecraft/Mario mashups https://web.archive.org/web/20160521193334/http://arstechnica.com/gaming/2016/05/nintendo-issues-copyright-claims-on-mario-themed-minecraft-videos/

#10yrsago Paypal refuses to deliver online purchases to UK addresses containing “Isis” https://b2fxxx.blogspot.com/2016/05/the-tyranny-of-algorithm-yet-again.html

#10yrsago 30 students debate mass surveillance on Capitol Hill https://web.archive.org/web/20160521000031/https://theintercept.com/2016/05/20/high-school-debaters-bring-surveillance-encryption-arguments-to-capitol-hill/

#10yrsago What the NSA’s assault on whistleblowers taught Snowden https://www.theguardian.com/us-news/2016/may/22/how-pentagon-punished-nsa-whistleblowers

#10yrsago Massive, coordinated ATM heist in Japan nets $12.7 million (¥‎1.4 billion) https://web.archive.org/web/20160523102154/http://mainichi.jp/english/articles/20160522/p2g/00m/0dm/044000c

#5yrsago How the Sacklers rigged the game https://pluralistic.net/2021/05/23/a-bankrupt-process/#sacklers

#5yrsago Consent theater https://pluralistic.net/2021/05/20/consent-theater/

#5yrsago Debunking the arguments for vaccine apartheid https://pluralistic.net/2021/05/21/wait-your-turn/#vaccine-apartheid

#5yrsago How the filibuster dies https://pluralistic.net/2021/05/22/not-with-a-bang/#theory-of-change

#1yrago Strange Bedfellows and Long Knives https://pluralistic.net/2025/05/21/et-tu-sloppy-steve/#fractured-fairytales

#1yrago The meritocracy to eugenics pipeline https://pluralistic.net/2025/05/20/big-cornflakes-energy/#caliper-pilled

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Upcoming appearances

* SXSW London, Jun 2
https://www.sxswlondon.com/session/how-big-tech-broke-the-internet-b3c4a901

* Kansas City: Facing the Future (Woodneath Library Center), Jun 10
https://www.mymcpl.org/events/119655/facing-future-cory-doctorow

* LA: The Reverse Centaur's Guide to Life After AI with Brian Merchant (Skylight Books), Jun 19
https://www.skylightbooks.com/event/skylight-cory-doctorow-presents-reverse-centaurs-guide-life-after-ai-w-brian-merchant

* Menlo Park: The Reverse Centaur's Guide to Life After AI with Angie Coiro (Kepler's), Jun 21
https://www.keplers.org/upcoming-events-internal/cory-doctorow-2026

* Toronto: TBA, Jun 23

* NYC: The Reverse Centaur's Guide to Life After AI with Jonathan Coulton (The Strand), Jun 24
https://www.strandbooks.com/cory-doctorow-the-reverse-centaur-s-guide-to-life-after-ai.html

* Philadelphia: TBA, Jun 25

* Chicago: The Reverse Centaur's Guide to Life After AI with Rick Perlstein (Exile in Bookville), Jun 26
https://exileinbookville.com/events/50628

* Edinburgh International Book Festival with Jimmy Wales, Aug 17
https://www.edbookfest.co.uk/events/the-front-list-cory-doctorow-and-jimmy-wales

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Recent appearances

* On Enshittification – and what can be done about it (Re:publica)
https://www.youtube.com/watch?v=KhINQgPMVSI

* EFFecting Change: How to Disenshittify the Internet (EFF, with Wendy Liu)
https://archive.org/details/effecting-change-enshittification

* The “Enshittification” of Everything (Bioneers)
https://bioneers.org/cory-doctorow-enshittification-of-everything-zstf2605/

* Enshittification (99% Invisible)
https://99percentinvisible.org/episode/666-enshittification/

* Artificial Intelligence: The Ultimate Disruptor, with Astra Taylor and Yoshua Bengio (CBC Ideas)
https://www.cbc.ca/listen/live-radio/1-23-ideas/clip/16210039-artificial-intelligence-the-ultimate-disruptor

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Latest books

* "Canny Valley": A limited edition collection of the collages I create for Pluralistic, self-published, September 2025 https://pluralistic.net/2025/09/04/illustrious/#chairman-bruce

* "Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/

* "Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).

* "The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).

* "The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).

* "The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).

* "Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.

* "Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Upcoming books

* "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

* "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

* "The Post-American Internet," a geopolitical sequel of sorts to *Enshittification*, Farrar, Straus and Giroux, 2027

* "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

* "The Memex Method," Farrar, Straus, Giroux, 2027

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 Colophon

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

* "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

* "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

* A Little Brother short story about DIY insulin PLANNING

This work - excluding any serialized fiction - is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

->->->->->->->->->->->->->->->->->->->->->->->->->->->->->->

🧆 How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"*When life gives you SARS, you make sarsaparilla*" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X